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Public Relations Assistant Director
Posted date [Jan-20-2017]
(ID: 4517)
Ernst & Young LLP
Financial Services Sector Public Relations Assistant Director

US-NY-New York etail.ftl?lang=en&job=1536119&src=JB-108 20&src=JB-10820

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EYs growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, youll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. Thats how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Job Summary:

EY has a powerful purpose: to build a better working world. And, EYs Global PR and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EYs brand, reputation and business goals around the world.

EYs Global Media Relations team requires an experienced and resilient PR professional to lead its Global PR across its five financial services sectors. The ideal candidate will have a deep understanding of the Financial Services space and will be skilled at developing strong relationships with senior business leaders, global media and other stakeholders. The role supports the PR for EYs Global Financial Services sectors, including: Banking & Capital Markets, Insurance, Wealth & Asset Management, Private Equity and Real Estate.

The PR lead initiates communications programs and delivers results that create the ideal environment for the sectors business and reputational goals. The successful candidate also provides communications counsel and raises the external profile of the five global partners and other sector leadership.

The candidate has at least 8-10 years PR experience ideally across the financial services market. The role interacts with senior executives and we are seeking a pro-active, dynamic person who can manage multiple projects in a fast-paced environment and has a creative and strategic mind. The PR lead brings keen analytical skills, can spot and analyze trends and implement compelling communications programs.

The candidate has a proven track record in generating exceptional results with global media, business and trade press. Additionally, the candidate is skilled at securing buy-in from our multiple, disparate stakeholders across a complex matrix, has worked in a global role and is comfortable working in a complex environment.

Essential Functions of the Job:
Work as a strategic external communications advisor to the EYs sector leadership and team in developing practical and measurable PR plans and ultimately be considered a valued extended member of the business team
Work in collaboration with the Financial Services sectors global leadership and Brand, Marketing and Communications (BMC) colleagues to create compelling and measurable PR and social media initiatives
Bring fresh ideas and thinking to the team; remain current on news and trends impacting the FS sectors and embed in PR strategy and execution
Position sector leadership as experts on key industry issues and hot topics by placing op-eds/comment pieces and pitching reports
Track and use the global news agenda to proactively develop opportunities for comment or for pitching reports
Engage directly with key international media to improve EYs profile; anticipate and manage risks with the global media director
Initiate a compelling PR calendar of activities for sector and track features across all relevant media
Develop and deliver a journalist relationship management and contact program for the sector leaders
Work across time zones and communicate regularly with the EY global PR network, informing them of appropriate initiatives and briefing them where appropriate
Experience managing complex, international crises/issues and ability to anticipate risks and manage them
Benchmark position to understand results and deliver improved media and social media results
Prepare press releases and other media briefing materials for launches of global surveys, studies and campaigns; create content that builds engagement with the global media relations network
Manage/support the social media profile for key sector leaders and sector practice accounts, where it relates to media relations, news or relationship with industry influencers and journalists
Draft regular progress reports for EY global leadership on PR activity
Direct and manage PR agencies as needed
Act as an ambassador for BMC across all internal and external engagements
Assist with planning and supporting the media engagement around EY Global

Knowledge, Competency and Skill Requirements:
An ability to advise senior stakeholders in building effective media programs and engaging with the international media
Extensive experience in managing and advising senior leadership on a day-to-day basis
A self-starter with a can do attitude and the drive to get the job done; the potential to develop within the organization
An ability to work with complex, sometimes technical or specialist content
A passion for current affairs and business news and ideally have past experience of working within or doing PR around one or more of the FS sectors
An understanding of, and keen interest in, print and broadcast media relations; demonstrate strong media relationship development experience
Good existing relationships or work effectively with producers at broadcast media (including CNBC, Bloomberg, CNN and BBC World) and general business and markets writers at key international media (including Financial Times, Wall Street Journal, Bloomberg, Reuters, Dow Jones)
Strong social media skills
Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. Ideally strong experience in handling international project launches.
Accuracy and attention to detail; reliability
Ability to work under pressure and to tight deadlines
Ability to manage several projects concurrently; excellent time management and organizational skills
A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Excellent communication and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership

Experience Requirements:
Minimum 8-10 years PR experience working in-house or PR agency; also in-depth knowledge, contacts and expertise across the financial services industries
Experience managing high-profile events and/or press conferences, ideally global initiatives that involve a large number of countries
Experience working with senior executives and managing individuals media profiles

Candidates will not contact you directly. Any relevant candidates will be forwarded by our staff.
Job Title Public Relations Assistant Director
Post Details
Start Date
Location NY
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Other
Required Qualifications
Desired Qualifications