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Public Relations Strategist , NYIT
Posted date [Nov-28-2016]
(ID: 4453)
Public Relations Strategist


NYIT (New York Institute of Technology) has an opening for a savvy, experienced PR strategist who will seek out, develop, and place NYIT‚s outstanding stories and messages in traditional and digital media in order to elevate and enhance NYIT‚s reputation locally, regionally, and globally. A private, degree-granting, not-for-profit global university, NYIT is committed to educating the next generation of leaders, inspiring innovation, and advancing applications-oriented research and entrepreneurship. We seek a passionate PR professional--a gifted storyteller with a ‚nose for news‚--who shares NYIT‚s commitment and will relentlessly pursue the media spotlight in support of the broader NYIT Communications and Marketing team‚s goals.

With two campuses in New York (Manhattan and Old Westbury, Long Island), as well as campuses in Nanjing and Beijing, China; Vancouver, Canada; and Abu Dhabi, United Arab Emirates, NYIT provides a technology-infused education to 12,000 students from all 50 states and 125 countries. More than 100,000 NYIT alumni are part of an engaged network of physicians, architects, scientists, engineers, business leaders, digital artists, health care professionals, and more. By learning how to analyze and question assumptions, NYIT graduates are culturally aware, profession ready, and prepared to solve today‚s‚and tomorrow‚s‚greatest challenges.

The responsibilities of the PR strategist, based at NYIT‚s Old Westbury, NY campus, include:

· Leveraging public relations and storytelling skills as core member of the Media Relations team. Support overarching goals of brand and reputation building by pursuing and securing news coverage in line with strategic and institutional priorities, with special emphasis on the College of Osteopathic Medicine and School of Health Professions. Monitor relevant analytics (reach, readership/viewership, shares, etc.). and share results widely. Repurpose content to extend messages among additional audiences.

· Develop and execute PR strategies: collaborate with colleagues to develop key messages for thought leadership pieces; build and nurture media relationships through proactive pitches and targeted advisories; continually research outlets and journalists to expand PR capabilities; leverage software/online tools and media services (MuckRack, Newswise, ProfNet/HARO, etc.) to promote faculty expertise. Respond strategically to queries with appropriate statements and information. Incorporate social media into PR activities.

· Develop/maintain robust digital newsroom content; generate frequent news releases and expert pitches and prepare faculty and staff to serve as expert sources; share content with journalists and media outlets.

· Manage/develop special projects, including but not limited to website blog copy, video and brochure messaging, conference materials, and crisis/emergency communications.

· Other duties as assigned, including occasional domestic travel (including Manhattan).



· Bachelor's degree required; Master's preferred

· Prior expertise in Media/Public Relations required; preferred expertise in Science, Medicine/Healthcare or Non-Profit/Higher Education.

· Familiarity with and established contacts at national and regional media; editing; event marketing; key subject areas relating to NYIT's expertise and higher education; media monitoring and news services; industry best practices.

· Superior communications (written, verbal); ability to seek out and develop news stories, releases, web and social media content; story pitching; research and interviewing; multitasking/prioritization; project management. MS Office Suite (inc. PowerPoint), Photoshop, HTML or web content management system skills.

· Strategic thinking and listening; must be well-organized; poised, professional, engaging, and able to prioritize; adherence to tight deadlines; proven record of successful media placements; adept at translating highly technical information and distilling it into a compelling story for public/media consumption; good instincts for newsworthy/pitchable material. Must be able to work effectively independently and as part of a team.

To apply, please e-mail cover letter and resume to: and reference ‚RA 2684‚ in the subject line to be considered for this position

EOE AA M/F/Vet/Disability

Job Information

· Location: Old Westbury, New York, 11568, United States

· Job ID: 31136573

Candidates will not contact you directly. Any relevant candidates will be forwarded by our staff.
Job Title Public Relations Strategist , NYIT
Post Details
Start Date
Location Old Westbury, New York,
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Other
Required Qualifications
Desired Qualifications